brand strategy
I helped create logos and am currently aiding in a website re-design. Drafts of the website wireframe and template are included.
design
With The 2.0 Collective – an early-stage startup in the career-advancement space – I helped build the brand from the ground-up. I worked with the founder to create several different aspects of the brand strategy. Here are some of my largest projects –
brand book
Since The 2.0 Collective is a startup still establishing their brand, I helped in creating a brand book detailing every aspect of the brand, and how it should be presented. As a seasoned writer, I focused heavily on detailing our brand voice and a style guide to help keep all aspects of brand copy consistent. Here's what the brand book looked like –
content creation
I worked with The 2.0 Collective team to create content across all digital platforms, including social media, website, blogs, and email campaigns. I worked to dynamically strategize, create and schedule content in order to further brand awareness and provide informative, career-oriented content to early-in-career professionals.
team management
At The 2.0 Collective, we brought on a summer cohort of interns. I, personally, mentored a professional who was transitioning careers into writing and storytelling. I taught our cohort the foundations of journalism and identified opportunities where they could use this in their future projects and career. Topics covered included:
•SEO
•Blog writing
•Social media strategy
•Brand storytelling
•Importance of consistent style
•Editing
•Brand voice
•Styleguide creation