Tabbris is a unique, dynamic coworking space designed to help innovative tech startups with growth. Since it opened in 2019, it's become an incubator for the Charlotte tech community – becoming a hub for e-sports and ambitious developers. In September of 2019 I was brought on to help with website creation and social strategy, but soon started full-time as a community director and content marketing strategist. I worked to manage the community through social media and email newsletters, along with using those tools for outside marketing. I also organized partnerships to provide resources for founders – I worked with Charlotte Innovation Week to sponsor events and hold them within the space to offer members connection and networking opportunities. I researched and delved into the startup ecosystem in order to offer resources for our members, and I strategized this as marketing material.
Tabbris, as does working with any small company, truly made me a jack of all trades. I also managed the day-to-day operations of the space and helped with the entire member experience through onboarding new members, promoting space resources, and keeping up with day-to-day business needs.
MY WORK
creative - strategy - social -
Sales Materials
My role at Tabbris encompassed managing not only marketing to our current members, but providing the material to generate leads and find prospective members. Here are some examples of sales-focused materials I created.
Email Outbound
I created multiple sales funnels for different leads, including those to market our event space to different businesses, including companies, non-profits, and conferences.
Audience Personas and Brand Guidelines
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Service Name
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